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For makers opening their first online shop

Start your Etsy shop the way pros do — without guessing.

We test the tools, write the playbooks and answer the awkward questions first-time sellers actually ask. Practical, friendly, and a little obsessive about what actually sells on Etsy.

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This week's pick
Best digital product ideas for Etsy
3 picks · tested →
Today's tip
Your first 10 listings should fill one niche, not five.
As recommended on
Maker Monthly
Side Hustle Lab
Craft Council
Indie Sellers Slack
The Small Studio
Three things we do

A hub, not a course mill.

Most "open your Etsy shop" content sells you the dream. We sell you the spreadsheet. Everything here is built around three jobs to be done.

01

Decide what to sell

Niche-finding worksheets, demand checks, and pricing math that doesn't hand-wave the cost of your time.

Read the guides →
02

Set up the shop

Step-by-step Etsy opening playbooks, listing templates, shop policies that match how customers actually shop.

Read the guides →
03

Get the first sales

Pinterest-first traffic, Etsy SEO that respects the algorithm and email flows that turn lurkers into repeat buyers.

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From the blog

All articles →
Digital Products AI
Sell Digital Products

5 Ways Digital Products AI Tools Etsy Sellers Actually Use in 2026

AI can handle 5 core tasks in your digital products Etsy business: product research and niche finding, writing listings and descriptions, generating outline and content ideas for your…

Daren Zein · 8 min read
Digital Products Amazon: top tools for dropshipping and digital selling
Sell Digital Products

7 Digital Products Amazon Sellers Are Making Money With in 2026

Quick answer: The top digital products that sell on Amazon are Kindle eBooks (KDP), low-content books like planners and journals, print-on-demand designs via Merch by Amazon, and digital…

Daren Zein 6 min read
Digital Products Analytics
Sell Digital Products

Digital Products Analytics: What Etsy Sellers Actually Need to Track

Which analytics matter most for digital products on Etsy? Focus on four numbers: conversion rate (views to orders), listing views, traffic source, and revenue per listing. Everything else…

Daren Zein 7 min read
★ Tested and recommended

The toolkit
we'd build with
$200.

Honest picks for Etsy shop setup — design assets, templates, and tools tested in a real digital shop.

Open the full resource hub →
Design $19
Digital template pack
Commercial licence, instant download. Customise in Canva.
See it →
Etsy $9
Listing title templates
Keyword-ready title formulas that rank in Etsy search.
See it →
Brand $29
Logo kit bundle
All file sizes, transparent PNG. Ready to upload to Etsy.
See it →
Print $14
Mockup scene pack
Lifestyle mockups. Makes listings look professional instantly.
See it →
Ops $7
Shop policies template
Legally sound policies in plain English. Copy and paste.
See it →
Design $24
Pattern & texture pack
Seamless repeating patterns. Best-seller backgrounds.
See it →
Free download

The First 90 Days — a self-paced Etsy playbook

A workbook that walks you from "I'm thinking about it" to your first real Etsy sale. Templates, checklists, and the math we wish we had on day one.

Join the waitlist Preview chapter included on signup
The weekly note

One email, every Tuesday. Two tactics, one tool.

No motivational fluff. Two concrete things to try this week, plus the single tool that earned its keep.

12,400 makers · 41% open rate · unsubscribe anytime
Follow along

We pin most of what we write.

Visual cheat-sheets, behind-the-scenes from real Etsy shops, and the occasional "what to fix this week" board.

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